![]() The launch of new PEAK Antifreeze + Coolant coincides with a recent expansion of PEAK Original Equipment Technology Antifreeze + Coolant availability, which is now carried in more than 30 retailers including AutoZone, Advance Auto and Pep Boys. A build-up of only 1/16-inch of scale can reduce heat transfer by up to 40%.‡ New PEAK Antifreeze + Coolant contains 10 times the scale-fighting inhibitors* and provides more than two times the warranty coverage** for a minimum of 10 years/300,000 miles of maximum cooling system performance.†* These deposits can reduce coolant flow in the radiator and other parts of the cooling system, significantly reducing heat transfer and leading to the engine overheating, according to Old World. Scale can form in the cooling system from poor quality water or from corrosion products forming on surfaces. The new PEAK Antifreeze + Coolant is specially engineered with an advanced proprietary formula which the company says includes a combination of scale-fighting inhibitors and organic acid corrosion inhibitors that guarantees Superior Lifetime Protection†* against scale and corrosion. “Our advanced formula guarantees superior lifetime protection, giving consumers peace of mind.” “Our new PEAK meets the needs of consumers that desire a high-performance antifreeze/coolant,” said Charles Culverhouse, CEO of Old World Industries. The introduction of the new PEAK marks Old World Industries’ first major launch in the extended life antifreeze/coolant segment in more than a decade and is the result of extensive research to understand DIYers’ needs and purchase-decision process. ![]()
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